The Friend Zone isn’t all bad, because at least you’ve become a trusted part of the prospect’s inner circle. Still, you see the prospect playing the field, picking one of your competitors instead of you, time and again.
It’s time to make your move. This is your chance to engage in a little chest puffery…a chance to prove your value. A chance to move out of the Friend Zone.
You’ve got to remind that prospect that you’re a contender! You’ve got to take a bold step.
Here’s my advice: take the prospect out to lunch/coffee/cocktails. Tell them you appreciate the friendship, but you’d also appreciate a shot at their next piece of business. Remind them of what you have to offer. Brag a little about recent accomplishments – you know, make them a little jealous that you’ve got others in the wings! This will result in one of three things:
1) The prospect will be honest with you, and let you know why she hasn’t chosen you previously (a.k.a. she’s just not that into you).
2) The prospect will open her eyes and realize the error of her ways. You’ll work together happily ever after (a.k.a. you’ve been Disney’d).
3) She’ll refer you to a friend who might have business for you (a.k.a. set you up on a blind date).
Either way, you win. You’ve gotten some good feedback, and/or you’ve gotten her to open her eyes to your dual value – both as friend and potential business partner, or you get a referral out of the deal.
I’d love to hear from you if you try this! Post your thoughts, or email me at firstname.lastname@example.org.